Search Engine Optimization(SEO)

Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility and ranking on search engine results pages (SERPs). It involves various techniques such as keyword research, on-page optimization, and link building to improve a website’s relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. SEO aims to drive organic (non-paid) traffic to a website, ultimately helping businesses attract more visitors, generate leads, and increase conversions.